Proposal process
PDF or web page? What the proposal format actually changes in B2B sales
A PDF stops existing for you the moment you send it. A web proposal stays at one link, can be corrected, and reports what the client read.
Blog
Playbooks for proposals that close
How B2B teams that sell after a call write, send and follow up on proposals. Written from real deals, with sources — not from a keyword list.
AI in sales
AI in proposals — what works, and what makes you look automated
An AI proposal works when it is built from the call transcript. From an industry description it produces text that is correct, interchangeable, and impossible to defend.
Proposal process
Proposal follow-up — when to write, and what to say instead of "just checking in"
A good follow-up does not count days since sending. It responds to a signal: a return visit, a new reader, or a question left unanswered.
Product
Introducing Proposals
Proposals turns a sales call into a personalized proposal published as a web page at one link, and reports which sections the client read.