Product · Follow-ups
Follow-ups with a reason, not “just checking in”
Follow-up drafts are built from what the client actually read and wait for your approval. Nothing is ever sent automatically.
Deals usually die in the silence after send. Proposals drafts follow-ups from what the client actually read, queues them at the right moment, and you approve every send.
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In short
- Calendar-driven follow-up measures your impatience, not the client's decision process.
- The draft references the section they stopped at, so it carries information instead of a reminder.
- Sending is a human gate: nothing reaches the client without your approval.
- A send window and a daily mailbox limit keep you from looking like an automation.
- The sequence ends with a closing message that removes pressure rather than manufacturing it.
17%
Why follow-ups fail
01
“Did you have a chance…”
The classic follow-up adds zero information to the client's decision. It just transfers your anxiety to their inbox.
02
Calendar timing
Day 3, day 7, day 14, rules invented for average deals. Your client isn't average; they're reading (or not) right now.
03
Autopilot damage
Fully automated sequences send email four to a client who bought after email one. Automation without judgment burns relationships.
01 · Drafts
Written from reading behavior
The draft references what actually happened: the section they re-read, the option they lingered on, the question the FAQ didn't answer. A reason to reply, not a nudge.
- Anchored in real engagement
- Matched to the decision stage
- In your voice, editable to the last word
02 · Gate
Automated drafting, human sending
Sequences prepare themselves; sending is yours. Proposed messages wait for your approval, nothing reaches a client on autopilot.
- Every send has your approval
- Business-hours sending windows
- Daily limits and suppression lists built in
03 · Flow
Sequences that respect replies
When the client replies or the deal moves, the sequence stops. Follow-through without the awkward email five after the contract is signed.
- Stops on reply
- Sent from your own mailbox
- Full history per client in one place
About follow-ups
Built for teams like yours
Updated: August 12, 2026