Where does the data come from?

Publicly available information, starting from the website you provide. No scraping of private profiles, no purchased databases.

What if the research gets something wrong?

You see the research before it ships, and every research-based section is tagged, correct it in one edit. The system never presents guesses as facts.

My prospect barely has a website. Now what?

Then your call context does the heavy lifting, research is an amplifier, not a requirement. The readiness check will tell you if the context is too thin.

Does the client ever see the research?

No. Research informs your draft. The client sees its effect: a proposal that clearly understands their business.

Product · Research

Walk in knowing their business

Before the proposal, Proposals reads public information about the client: industry, scale and brand tone. It sounds like you know their business.

Give Proposals the client's web address. It reads their site and public signals, industry, scale, tone, growth, so the proposal sounds like you've worked with them for months.

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In short

Research from the client's public site adds industry context the transcript alone does not carry.
Tone and vocabulary adapt to how the client describes themselves.
Research does not replace the call — it fills in where the transcript is silent.
Everything sourced from research is tagged as such, so you know what to verify.
Only publicly available data is used.

45%

of B2B buyers used GenAI in a recent purchase, mostly to gather information on vendors — they are researching you tooSource: Gartner survey of 645 B2B buyers (Aug–Sep 2025), published May 2026

The generic-proposal tell

“Dear Client” energy

Swap the logo and the proposal fits any company in the industry. Clients can tell, it reads as effort you didn't make.

Research eats the margin

An hour on their site and public sources, for every single proposal. Multiply by your pipeline and it's a hiring decision.

Tone-deaf by accident

A playful pitch to a conservative brand, corporate-speak to a craft studio. Mismatched tone loses trust before the price is even seen.

01 · Input

One URL in

Proposals reads the client's website and public information: what they sell, to whom, at what scale, in what voice, and which signals point to where they're headed.

Industry, offer and scale
Brand tone of voice
Growth signals: hiring, launches, expansion

02 · Effect

Research that shows up in the text

The research doesn't sit in a sidebar, it shapes the proposal: the diagnosis anchors in their reality, examples use their vocabulary, the offer speaks to where they're going.

Diagnosis anchored in their actual situation
The client's language, not yours
Offer framed against their trajectory

03 · Honesty

Sourced, visible, editable

Everything researched is shown to you, and research-based sections are tagged in the draft. Wrong or outdated? Edit it, nothing rides on data you haven't seen.

A research summary you review
Research-sourced sections tagged
Public data only

About client research

Built for teams like yours

More of the product

Updated: August 12, 2026

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