For B2B services
One standard for every proposal your company sends
When several people write proposals, the company speaks in several voices. One proposal standard aligns the argument, the brands and the pricing story.
Logistics, facility, HR, IT services, wherever deals close after a meeting, the proposal is your company's first work sample. Proposals makes every one of them show value, defend the price and end with a clear next step.
14 days free · full features · no card required
In short
- Quality drift between reps costs more than any tool — the client sees a different company depending on the author.
- Value framing, pricing and terms live in one place and flow into every proposal.
- Each brand or subsidiary keeps its own logo, colors and contact details on the same account.
- Reading signals work on every proposal, so comparing what wins stops being anecdotal.
- Priced per new proposal, not per person who occasionally sends one.
67%
The cost of proposal chaos
01
Every salesperson, their own template
Five people, five versions of the company. The client's first impression depends on whose laptop the proposal came from.
02
Price is all the client remembers
Service scopes look alike on paper. When the proposal doesn't show your operational difference, the comparison collapses to the number.
03
No feedback loop
Proposals go out, some close, some vanish. Nobody knows which sections work, which prices scare, which follow-ups land.
01 · Standard
The company's best proposal, everyone's default
Proposal types encode how your company sells each service, structure, story, pricing presentation. New salespeople send senior-level proposals in week one.
- Proposal types per service line
- Consistent brand across the team
- New hires productive from the first deal
02 · Value
Your operational difference, made visible
The proposal starts from the client's situation and shows what the current setup costs them, response times, error rates, hidden overhead, before presenting your price as the fix.
- The client's cost of the status quo up front
- Service scope framed as outcomes
- Options with a recommended variant
03 · Loop
Learn from every proposal you send
Engagement analytics show which proposals get read, where clients stop and which follow-ups get replies, so the standard improves with every deal, in every region.
- Per-proposal engagement analytics
- Hot-lead alerts for the pipeline that's moving
- Follow-up drafts with human approval
Service companies ask
Built for teams like yours
Updated: August 12, 2026