Solutions
Proposals for the way you sell
An agency, a sales team, a freelancer, a consultant, a software house and a services firm lose proposals for different reasons. Pick yours.
For agencies
Agencies win on strategy, then send a PDF that hides it. A proposal page shows the thinking and defends the retainer against an hourly rate.
For sales teams
Deals cool between the demo and the paperwork. The proposal goes out the same day as a page, and follow-up runs on what the client read.
For freelancers
Freelancers compete with agencies for the same client. A proposal page levels the impression of professionalism, with no team and no designer.
For consultants
For a consultant the product is the diagnosis, not the task list. The proposal opens with the problem and puts price next to the cost of inaction.
For software houses
Software estimates lose on ambiguity, not on price. The proposal states scope, assumptions and what happens when requirements change.
For B2B services
When several people write proposals, the company speaks in several voices. One proposal standard aligns the argument, the brands and the pricing story.